Dream LogicXAll Courses
MarketingBeginner to Job-Ready3 Months

📊Digital Marketing Specialist

Master SEO, Ads, Social & Analytics

Go From Beginner to Job-Ready Digital Marketer in 6 Months

A complete, hands-on digital marketing program covering website creation, SEO, Google Ads, Google Analytics 4, social media marketing, and email marketing — plus the freelancing and agency skills to turn what you learn into income. Built for beginners with no prior experience, the course moves from foundational concepts to live, practical execution on real tools including WordPress, Google Search Console, Google Ads, GA4, and Meta Business Suite. By the end, you'll be able to build and optimize a website, run SEO audits, launch ad campaigns, read analytics reports, grow a brand on social media, and pitch your own freelance or agency services.

Skills You'll Master

Search Engine Optimization (SEO)Google Ads (PPC)Google Analytics 4 & Google Tag ManagerSocial Media MarketingEmail MarketingContent Creation & CopywritingWordPress Website DevelopmentOnline Reputation Management (ORM)Sales Funnel MarketingClient Pitching & Proposal WritingCompetitor & Market Analysis

Tools & Stack

WordPressCanvaChatGPTGoogle Search ConsoleGoogle Analytics 4Google Tag ManagerGoogle AdsGoogle Merchant CenterSEMrushUbersuggestScreaming FrogMeta Business SuiteMailchimpClickFunnels / Leadpages

Curriculum (3 Months)

Digital Marketing Foundations & Content Basics

Week 1-2
  • What is digital marketing and why it matters
  • Traditional vs digital marketing
  • Digital marketing landscape: 50+ modules overview
  • Choosing your niche
  • Content planning and AI-assisted content creation
  • Logo, image, and video creation with Canva and AI tools
  • Starting a professional blog

Building a Website: Domain, Hosting & WordPress

Week 3-4
  • Choosing and buying a domain and hosting plan
  • What is a CMS, and why WordPress
  • Installing WordPress and using cPanel
  • WordPress dashboard, themes, and plugins
  • Designing and customizing a full website live
  • Adding contact forms, SMTP, WhatsApp/call buttons, and chatbots

SEO Foundations & Keyword Research

Week 5-6
  • How search engines and Google crawling work
  • User search intent and keyword types
  • Keyword research with Google Keyword Planner, Ubersuggest, and SEMrush
  • Competitor keyword analysis
  • Building a content optimization file
  • On-page SEO: title tags, meta tags, headings, and CTR

Technical SEO & Google Search Console

Week 7-8
  • Technical SEO fundamentals
  • Setting up and verifying Google Search Console
  • Reading the Coverage Report and fixing crawl errors
  • Resolving 404s, soft 404s, redirects, and server errors
  • Image optimization, alt tags, and internal linking
  • URL structure and permalinks

Advanced SEO: Schema, Sitemaps & Site Health

Week 9-10
  • Canonical tags and duplicate content
  • Robots.txt and sitemap setup
  • Schema markup and structured data
  • Breadcrumbs, hreflang, and Open Graph tags
  • Page speed, Core Web Vitals, and SSL setup
  • Running an SEO audit with Screaming Frog, SEMrush, and Woorank

Off-Page SEO & Link Building

Week 11
  • What backlinks are and why they matter
  • E-A-T and YMYL principles
  • Backlink types: directories, guest posts, forums, social profiles
  • Finding guest post opportunities
  • Building and tracking a backlink worksheet

Google Analytics 4 & Tag Manager

Week 12-13
  • Setting up a GA4 account and property
  • Installing GA4 via Tag Manager, Site Kit, or manual code
  • Reading Real-Time, Acquisition, and Engagement reports
  • Setting up Events and conversions
  • Monetization, Retention, and Demographic reports
  • Building custom reports: Free Form, Funnel Exploration, Cohort

Google Ads: Search Campaigns

Week 14-15
  • Google Ads account structure and setup
  • Campaign objectives and types
  • Keyword match types and negative keywords
  • Bidding strategies and Quality Score
  • Ad extensions and ad group structure
  • Building and launching a live Search campaign

Google Ads: Display, Shopping & Video

Week 16-17
  • Google Display Ads targeting and setup
  • Remarketing campaigns
  • Google Shopping Ads and Merchant Center setup
  • Product feed creation
  • YouTube video ad formats and campaigns
  • PPC competitor analysis and audit reporting

Social Media Marketing

Week 18-19
  • Platform overview: Facebook, Instagram, LinkedIn, Pinterest, Snapchat
  • Setting up business accounts and Meta Business Suite
  • Content planning and viral content formats
  • The Grow-Up Formula and AIDA framework
  • Hashtag strategy and research tools
  • Posting schedule and analytics

Paid Social & Growth

Week 20
  • Social media ad campaign objectives
  • Targeting options and ad creative
  • Budgeting and bid strategies
  • Lead form ads and lead generation
  • A/B testing social campaigns

Email Marketing & Reputation Management

Week 21
  • Email campaign types and list building
  • Segmentation and personalization
  • Email automation and drip campaigns
  • A/B testing subject lines and content
  • Online Reputation Management: monitoring, reviews, and crisis response

Sales Funnel Marketing

Week 22
  • Funnel stages and funnel types
  • Mapping the customer journey
  • Building landing pages and lead capture
  • Funnel tools: ClickFunnels, Leadpages
  • Tracking conversion rate and ROI

Agency, Freelancing & Career Prep

Week 23-24
  • Competitor analysis at the agency level
  • Building a marketing budget and client proposal
  • Pitching for freelance projects
  • Resume building and ATS optimization
  • Interview preparation and mock interviews
  • Portfolio building and placement support

What You'll Achieve

  • Build and launch a complete WordPress website
  • Run a full technical and on-page SEO audit
  • Plan and execute Google Ads campaigns across Search, Display, Shopping, and Video
  • Set up and read Google Analytics 4 reports and dashboards
  • Grow a brand's following and engagement on social media
  • Plan and run an email marketing campaign
  • Create a digital marketing budget and client proposal
  • Pitch and land freelance or agency client projects

Career Roles

Digital Marketing ExecutiveSEO Specialist / AnalystPPC / Performance Marketing ExecutiveSocial Media ManagerContent Marketing SpecialistEmail Marketing SpecialistDigital Marketing Freelancer / ConsultantDigital Marketing Agency Associate

Ready to start your career?

Join the next cohort and learn → build → work → earn.